I have been involved in marketing since 1978. First for my own psychotherapy practice and then for other companies.
For the past 18 years I have been doing marketing, positioning, loyalty, innovations and trainings for large and mid-sized companies all over the world. My primary areas of expertise are North and Central America and Europe; although my network extends to Asia and India as well and my interests include every country in the world. I very much enjoy learning about new cultures and people.
My particular talents are best utilized by companies who require an emotional appeal for marketing their products. My personal opinion is that this includes almost every product or service. To me, marketing, positioning and selling are emotional disciplines.
I have worked with companies that have huge, multimillion dollar budgets and with small companies with extremely small budgets. One thing I do tell all my potential clients is that marketing, position and selling require, at least, some budget. If you have no budget there are certainly things you can do on your own and there are many resources on the internet for learning what and how to do these things. This blog is one of them.
If you have any questions you are welcome to post them at the Q & A page. If you would like to contact me or need help marketing a particular product or service feel free to contact me through my website.