Living here in Europe I am approached every week by companies that want to do business in America. I very much enjoy helping them do this. The Americas are exciting, fascinating and potentially very profitable markets.
The American continent is also huge and diverse and requires extremely careful use of precious marketing funds. Even large multi-nationals with big marketing budgets seldom attempt to market to the entire continent at the same time.
Every region of America is different and requires an understanding of the local psyche, customs, language differences and empathy for the people who make up your customer base.
International Marketing 