The world is a huge place and no two countries are exactly the same. Most regions within countries are different as well. A targeted marketing campaign must take into consideration the ethnic and cultural differences in every region.
This blog is about marketing and selling to different audiences around the world. What works and does not work. Postings will be written from my professional experiences, opinions and those of some of my colleagues.
If you would like to re-post any of the articles here please include a link to this blog.
If you would like to post any questions please use the Q&A page. I will do my best to answer as soon as possible. You can also contact me directly at www.jbsgroupllc.com/contact.htm.